Your size is a competitive advantage

FeedDemon의 제작자 Nick Bradbury가 말하는 독립 개발자로서 살아남는 법 - Indie Tip. 구구절절 옳은 말만 했다.

Indie Tip #5: Think Small (But Act Big)

But just because I chose to think small didn't mean I had to act small. Surviving as an independent developer requires you to act big. You can't get away with a substandard UI or feature set just because you're a small company - in fact, I'd argue that you need to make your product even better than the software created by the big players. A lot of people are nervous about shelling out for software written by a very small company, so you've got to show them that you're worth it.

If you really want to act big, puff up your chest and realize that the fact that you're small is your best asset. Your size is a competitive advantage, because large companies take forever to write software. In the time it takes for a big company to finish deciding what they're going to build, you can develop and ship an entire application. And you can respond to market shifts and new technologies much faster, so you can survive even if a large company moves into your space.

- Nick Bradbury, Indie Tip #5: Think Small (But Act Big)

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